Lots of businesses already make use of content marketing. But not all of them actually see an impact from it. If your content marketing strategy is feeling a bit stale, take a cue from members of the online small business community and give your strategy a refresh. Here are some tips.
Do a Quick and Easy Content Audit for Your Website
Before you improve the content on your website, it’s important to understand what you already have, so you can determine what is working and what isn’t. In this 3Bug Media post, Gary Shouldis explains why you should do a content audit and how exactly to do it.
Adjust Your Link Building Strategy to Reach Content Sceptics
Today’s internet users tend to be fairly skeptical. So old school link building strategies aren’t going to be enough to convince them to visit your site and actually do business with you. Instead, check out some of the suggestions in this Search Engine Land post by Chris Sherman.
Maximize Your Content Marketing Impact
You don’t have to spend tons of time on your content marketing strategy in order to see results — as long as you focus on tasks that maximize your impact. In this Startup Professionals Musings post, Martin Zwilling details some of the keys to making a greater impact with your content marketing. And BizSugar members commented on the post here.
Make Use of Video Marketing
Video content gives you an opportunity to speak to customers in a really engaging format. There are a number of potential uses and benefits of video marketing. So if you have yet to make use of this strategy, check out this Smallbiztechnology.com post by Cara Chatellier to learn why you should reconsider.
Create Trust with Your Content
The main goal of your content marketing is probably to create connections with customers. If you can get them to trust your brand, you have a better chance of convincing them to purchase. In this Target Marketing post, Danielle Cantor goes into why trust is such an important factor in content marketing.
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