When starting a new business, developing a pre-launch marketing strategy is crucial to get right. Whether you’re a big company that’s adding a new product line, or a small startup, it’s important that you pre-launch strategy has been developed thoroughly. Eric Wall showcases how it can be done. Develop a profile of your ideal consumer. […]
Content can be used to engage online users, improve SEO performance, and how sales leads can be produced from likeable content. Julio Viskovich details how likeable content produces sales leads, and how you can create likeable content. Today’s digital space is being increasingly muddied by the daily barrage of new, and often poorly planned content. […]
Sorry baseball fans, Sales and Marketing OPS doesn’t have anything to do with “On-Base Plus Slugging”, it’s all about CMO’s developing sales and marketing strategies that create a competitive advantage. In this detailed article, Debbie Qaqish explains what it is and how you can implement it in your marketing strategy. The C-level exec’s #1 priority […]
In this article perfect for small businesses, James Cummings provides readers with not 1, not 2, not 3…but 13 steps to creating a successful small business marketing strategy. Each step is broken down in great detail so you can be full ready when developing your small business marketing strategy. The Business Dictionary defines marketing as the “management […]
Account based sales systems have been around for a long time, but now account based marketing can synchronize sales and marketing. Peter Buscemi explains how to synchronize your sales and marketing teams through account based marketing. It’s hard to believe, but most B2B sales and marketing teams don’t even work from the same database of […]
