Much has been and will be written about artificial intelligence and the promise it holds for enhancing business. From Facebook Messenger bots to fully autonomous transportation, AI is revolutionizing the digital world, and while some ideas were thrown out there seem to be more dream than reality, there are practical things businesses can do today […]
Social media user numbers are increasing every single day. The latest statistics showed that there were 2.46 billion social media users all over the world in 2017. And, this number is expected to rise above 3 billion in 2021. These statistics show how much potential social media marketing have. Stevan Mcgrath from Smallbiztrends.com compiled a list on how to […]
Data can be extremely informative for assisting in management decisions but what can it do for marketing? Harvard Business Review had experts look at the trends in data and explain the uses the data can be applied to. Business in the 21st century is being redefined by a data-driven revolution. Take the MIT Media Lab’s […]
Incorporating growth hacks into your marketing strategy can assist with growing your audience and start seeing the results you desire. Entrepreneur.com had the guest writer and founder of Money Journal, Sam Oh, speak on using growth hacks and the benefits of adding them to your marketing strategy. If you’ve ever been to Disneyland, then you […]
Expanding your brand’s reach through engaging content is critical in this digital age. Your website is the foundation for all your online presence and not having a strong foundation can be your downfall. Syed Balkhi from Business.com has 4 content marketing tips that can be used on your blogs to increase readership and ultimately sales. […]
Instagram is something that is often tapped when developing marketing strategies but not many know it’s full potential. With the new algorithms, Instagram is implementing it will be the change companies need to consider it a top contender for your content. Kaya Ismail from CMS Wire has written an article about the new algorithm and it’s benefits. […]
Developing your company’s marketing content takes a special skill that builds trust and positions your brand as an authority while avoiding the feeling of a sales pitch. Your company blog is often the flagship of your marketing content efforts. And as the fifth most trusted source of information on the internet, blog posts can influence a consumer to buy your […]
If you are looking to drive sales via your online channels, the key is listening to your consumers, not just the algorithms. Just trying to cater to the algorithm seems like a good idea but can be a distraction from the voices your brand should really be listening to. Gabriella Mirabelli from AdWeek talks more on the […]
A lot of marketers are using video content to boost their presence and generate leads, but doing it right can be the difference between success and failure. Kevin Coll from Busniness2community.com has 4 tips that can help get you on track and gain traction. Video marketing has been a staple of lead generation for quite […]
Looking for a good B2C marketing strategy? Forbes and Karina Tama have developed a three-tiered approach that may be the best route for you to go. Through tactics that empower your consumers to make referrals on behalf of your brand and reaching out to them with answers, you can begin to get results fast. Here’s […]
