As content marketing continues to grow and our approaches to it become more mature, these five marketing trends will shape the way companies (and their audiences) create and consume content in 2019.
1. Content marketing is becoming marketing.
2. Strategy will become more essential.
3. Customer success will emerge as the new frontier.
4. The marketing funnel will change shape.
5. Distribution will remain a driver of success.
To learn more about each trend, read the full article.