In Marketing

Have you ever seen content on a mobile device that you’re excited to read and click through to view it only to realize you need to squint or zoom in to read it? It’s frustrating, not only because it’s inconvenient, but because it’s so easily avoidable. We live in the age of mobile, and if you’re not taking it into consideration as part of your content efforts, you’re missing out on some serious opportunities. John Jantsch from Duct Tape Marketing has some tips to make sure you’re keeping best practices in mind when developing content for your mobile audience.

Know your audience

Our attention spans are dwindling as is, but with mobile devices, it’s even shorter because your audience is more likely to be on the go. You need to be able to get to the point quickly and to do this effectively, you need to truly understand your audience to make sure that point resonates. The more you know about them, the more you can succinctly speak to them and get your point across in a timely fashion.

Make your content more readable

Keep your headlines short

In the online marketing world these days, keyword research is important for a number of reasons, but it can really be useful with headline development with mobile devices. You want your headlines to be short, but descriptive and impactful, and using keywords that you know will get your audience’s attention will help you develop them.

Your headline must be engaging enough to get people to click through and read the rest of your article (no pressure). I heard somewhere that to do this as effectively as you can, you should keep your title around 6 words.

Condense your paragraphs

I’ve already addressed the importance of brevity on mobile content, and the way you write your paragraphs is no exception. Mobile users are more likely to scan content than dive deep into it.

For this reason, it’s important to make paragraphs short (I’m talking 1-2 lines) and ensure your subheaders stand out. Be sure to include the most important information you’re trying to get across in your first couple of sentences.

Negative space is a good thing

People always seem to get so nervous when there’s blank space on a page, or between text, CTAs, and images, but it’s actually a good thing. Not only is it easier to follow for users, it’s easier for Google to follow as well when they are trying to gather information for search engine results pages. The easier the page is for them to crawl, the more likely you’ll get a higher rank for a given topic.

Keep styling in mind

To make it as easy as possible for a person to read your content, consider using at least 14 pt font. Additionally, keep contrast in mind. A lot of mobile users are looking at their phones outside or in brighter spaces, so having a high contrast between the text and space on the page will make it easier for them to consume.

-Josh Jantsch

To read more on strategies to keep your content mobile friendly, click here to access the full article.

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