The popularity of podcasts has never been higher, and brands want in on the action. Slack, GE, Sephora, eBay, McDonald’s, and Tinder are just some of the big names that have embraced an original podcast as part of their digital strategy.
Convince & Convert notes that one-third of Americans ages 25 to 54 listen to podcasts at least monthly. Those podcast fans listen to an average of seven different shows each, meaning that there’s space for your branded content to become the next new, engaging entrant in their queue.
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