With YouTube, Facebook Watch and the recently launched IGTV, reaching potential clients through video is easier than ever, making now the perfect time for your law firm to develop a video marketing strategy.
1. Understand the opportunity
Studies show that the demand for videos just keeps growing.
HubSpot Research shows consumers would rather watch a brand’s video than read an e-newsletter or blog post, and people find video to be the most memorable type of content. According to a recent Cisco report, by 2021, 82 percent of consumer internet traffic will be video, and smartphone traffic will eclipse PC traffic.
In addition to sharing information with potential clients in the medium they want most, video marketing can make a powerful contribution to your firm’s overall search engine optimization strategy.
Videos also allow potential clients to hear from your attorneys without having to pick up the phone or set up a meeting, a valuable advantage when competing with other law firms that offer similar services.
2. Determine the objectives
As with any type of content marketing plan, defining what your law firm hopes to accomplish is the best place to start when crafting a video marketing strategy. Set goals and then set key performance indicators that measure whether the video achieved those goals.
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