Being in the industry for over six years and publishing my first book has taught me a lot about digital marketing. As an influencer, I’ve worked with hundreds of brands, a great number of fellow influencers and scores of digital marketers. One thing my career hasn’t afforded me yet is the ability to foresee what will happen in the industry tomorrow (I’ve asked around, no one knows).
By looking at trends, however, you can predict what will happen in the coming months, if not years, to a certain degree. To continue reading this article, click here.