Gone are the days of the advertising agency like you see in Mad Men. There is just so much going on, so many mediums to market on, so much opportunity in the connected world that we live in. Are there still ad agencies around? Of course, and many of them do great work in graphic … Read more Innovation is coming in Local Marketing Services: Virtual Marketing Departments
Determining a marketing budget for the year can be a rigorous task for any small to medium sized business. Where do we begin? What have we already committed to? What are the necessary marketing mediums that we can’t get rid of? What’s working? What’s generating return on investment for our company? These are all difficult … Read more It’s that time of the year again: Get the ledgers out, let’s create our budget.
When’s the last time you were at a bar and decided to play a game of darts? Tongue out, one eye closed as you try and stick the tiny little dart into the board. For those unfamiliar with darts, you start at 301 points and the goal is to get down to 0. Each of … Read more Throwing Darts At Your Ideal Clients (not literally)
Reviews have always played an important role for businesses, and this has been exacerbated with the global reach of the internet. It used to be that a bad review could impact a business only as far as the circulation of the newspaper where the review was published, or only so far as the friend circle … Read more How You Handle Negative Reviews Makes All the Difference