I struggle to keep up with all the new marketing technology.
You're not alone.
Did you know that Google changed its algorithm, Instagram changed its feed priorities, and Facebook changed its targeting abilities, all in the last 12 months?
Marketing today is not like it was 20 years ago, and that’s a good thing. 20 years ago you had very little to no idea whether or not the money you spent delivered a solid ROI.
Thanks to today’s digital marketing technology you can and should be aware of the metrics from your marketing budget.