How to Find, Attract and Recruit New Employees during the Pandemic

A Webinar Designed to Help Business Owners and Managers Learn New and Unconventional Recruiting Strategies

You’re invited to attend our upcoming webinar next Thursday October 28, 2021, beginning at 12:00 noon.  The event is themed: “How to Find, Attract and Recruit New Employees during the Pandemic.”  

Recruiting new staff is a major problem for most businesses in Ottawa (and Canada) today. According to the BDC, 55% of Canadian businesses are struggling to hire the workers they need. According to Stats Canada, there were 731,900 job vacancies in Canada at the end of the second quarter in 2021, primarily in the construction, retail, manufacturing, accommodation, food services, trucking  and healthcare industries.

 We’ve talked to dozens of Business Owners and Managers over the past few weeks and they’re telling us that traditional job board posts and ads with the headline “Now Hiring” just aren’t working like they used to. 
That’s why we’re organizing this 75 minute event on October 28th to help business owners and managers learn some new and “unconventional” recruiting techniques, especially ones that will work in a Covid-19 dominated economy. 
Join us next Thursday and you’ll get many useful tips and easy-to-implement suggestions to use in your business, both this year and in 2022. 


This event is packed with valuable advice and tips on how to recruit successfully in 2021, including:
  1. Why most recruiting posts and ads fail and what to do to improve them
  2. How to design recruiting ads that will work in a Covid-19 environment
  3. Where to advertise to find good people in 2021
  4. How to design a recruiting campaign that get results during the pandemic
  5. How to build a 5 star online employer reputation
  6. How to avoid the 5 most common mistakes that employers make during recruiting
  7. How to impress candidates and motivate them to become new employees
  8. How to stand out from the competition and attract more qualified candidates
  9. How to become a talent magnet and a highly sought after employer 

who should attend

1. CEOs, COOs, VIce Presidents, GMs, Partners, Directors and Senior Managers (all types and sizes of businesses) 
2. Senior Managers from Associations and Non-Profits
3. Professional Firms, Partners and Managers

Early Bird Registration Date: Friday, October 22, 2021

 All early bird registrants will receive a complimentary copy of Extension’s new e-book:
“11 Ways to Grow Your Business During and After the Pandemic.”

Webinar Hosts

Portrait of Pat Whalen

Pat Whalen

Founder and CEO, Extension Marketing

Pat is the Founder and CEO of Extension Marketing, a new breed of marketing agency serving some of North America’s best known brands. Pat was formerly Executive Vice-President and Chief Marketing Officer at the Ottawa Sports and Entertainment Group, President and CEO of the Ottawa 67s, and Regional Manager of Nationwide Advertising Service.

Pat is the host of the Ottawa Entrepreneurs podcast and the author of Extension Marketing’s new e-book:  Pandemic Marketing Strategies: “11 Ways to Grow Your Business During and After the Pandemic.”    He is also a Master Certified Consultant at John Jantsch’s Duct Tape Marketing and a certified E-Myth business coach. 

Steve Klein

Senior Consultant, Extension Marketing

Steve Klein is a Senior Consultant at Extension Marketing. Previously, he was the CEO at Ottawa’s Marketing Breakthroughs Inc. (MB) between 1995 and 2019.  During his more than 20 years as MB’s Creative Director, he wrote and produced hundreds of successful radio, television and video commercials, as well as dozens of successful direct mail campaigns, outdoor billboards and digital ad campaigns on Google, Facebook and YouTube.

Steve is the author of the bestselling book JobWise and the former host of two nationally syndicated radio shows, A Motivational Minute and CareerWise.

Together, Pat and Steve have over 20 years of combined experience in recruitment marketing – and helping clients recruit top talent.

About Extension Marketing

Extension Marketing was founded by Ottawa native Pat Whalen in 2014 following a 20-year career as a Sports Marketing Executive. During the past seven years, Whalen has built Extension into Canada’s leading virtual marketing firm. Extension offers a unique, one-stop, full-service solution to clients across Canada and the U.S.