How to Find, Attract and Recruit New Employees during the Pandemic

A Webinar Designed to Help Business Owners and Managers Learn New and Unconventional Recruiting Strategies

Has Covid-19 greatly impacted your ability to recruit new employees? Are you struggling with staffing shortages in your industry? Are your current recruiting ads not working and getting you enough job applicants?

Are you tired and frustrated because you have open positions and not enough qualified candidates to fill them?? 

If you answered YES! to any or all of these questions, then this event is for you.

Who should Attend?

Calling all Owners and Managers from construction, general contractors, high tech, retail, hotel, automotive, manufacturing, home service (HVAC, Plumbing, Landscaping and Electrical), trucking, professional services and healthcare industries. This webinar will help you solve these problems and overcome your staffing shortages this Fall and during 2022.

With their combined experience of over 30 years in recruiting marketing, Webinar Hosts Pat Whalen, Founder and CEO of Extension Marketing, and Steve Klein, bestselling careers author and Extension Marketing’s new Pandemic Recruiting Consultant, have developed a fresh new and unconventional approach to overcoming the talent shortage that most businesses face as we slowly return to the “new normal.” 

In this webinar, Pat and Steve will share many of the lessons they’ve learned about how to win the battle for talent in today’s turbulent, constantly changing employment market. They will answer the following critically important questions:

“Why aren’t our recruiting ads working like they used to?”, “How do we change our ads so they work?”, “Where should we be advertising to find good people?” and “How do we attract more qualified applicants this year and next?”

This 75 minute webinar will offer new ideas, fresh thinking, a host of practical tips and unconventional strategies to implement this year and in 2022.

Early Bird Registration Date: Friday, October 22, 2021

 All early bird registrants will receive a complimentary copy of Extension’s new e-book:
“11 Ways to Grow Your Business During and After the Pandemic.”


Portrait of Pat Whalen

Pat Whalen

Pat is the Founder and CEO of Extension Marketing, a new breed of marketing agency serving some of North America’s best known brands. Pat was formerly Executive Vice-President and Chief Marketing Officer at the Ottawa Sports and Entertainment Group, President and CEO of the Ottawa 67s, and Regional Manager of Nationwide Advertising Service.

Pat is the host of the Ottawa Entrepreneurs podcast and the author of Extension Marketing’s new e-book:  Pandemic Marketing Strategies: “11 Ways to Grow Your Business During and After the Pandemic.”    He is also a Master Certified Consultant at John Jantsch’s Duct Tape Marketing and a certified E-Myth business coach. 

Steve Klein

Steve Klein is a Senior Consultant at Extension Marketing. Previously, he was the CEO at Ottawa’s Marketing Breakthroughs Inc. (MB) between 1995 and 2019.  During his more than 20 years as MB’s Creative Director, he wrote and produced hundreds of radio, television and video commercials, as well as dozens of direct mail campaigns, outdoor billboards and digital ad campaigns on Google, Facebook and YouTube.

Steve is the author of the bestselling book JobWise and the former host of two nationally syndicated radio shows, A Motivational Minute and CareerWise.

About Extension Marketing

Extension Marketing was founded by Ottawa native Pat Whalen in 2014 following a 20-year career as a Sports Marketing Executive. During the past seven years, Whalen has built Extension into Canada’s leading virtual marketing firm. Extension offers a unique, one-stop, full-service solution to clients across Canada and the U.S.