In the noise of the internet, it can be difficult to choose which channels to invest time and money in for your online strategy. Content marketing, social media channels, PPC advertising, SEO/SEM, and email all vie for our attention. Unless you have a good grasp of each, along with a clear understanding of your buyer personas, it can be difficult to decide where to focus your time and money.
In recent years, much has been said about the popularity of social media channels, as the chance to reach millions with a simple post or tweet is alluring. Email, however, remains popular across industries.
Consider that there are over five billion active email addresses in the world; data on marketing effectiveness shows that email provides the highest ROI of all digital channels. It’s quickly becoming clear that email marketing is the backbone of any successful digital marketing strategy.