In Marketing

In the noise of the internet, it can be difficult to choose which channels to invest time and money in for your online strategy. Content marketing, social media channels, PPC advertising, SEO/SEM, and email all vie for our attention. Unless you have a good grasp of each, along with a clear understanding of your buyer personas, it can be difficult to decide where to focus your time and money.

In recent years, much has been said about the popularity of social media channels, as the chance to reach millions with a simple post or tweet is alluring. Email, however, remains popular across industries.

Consider that there are over five billion active email addresses in the world; data on marketing effectiveness shows that email provides the highest ROI of all digital channels. It’s quickly becoming clear that email marketing is the backbone of any successful digital marketing strategy.

Just like other social media marketing strategies, there are best practices that apply for email marketing. Verifying email addresses, tracking key performance metrics, and personalizing messages are all vital to crafting the most successful campaign possible.

To continue reading the full article, click here.

Recommended Posts
Contact Us

We're not around right now. But you can send us an email and we'll get back to you, asap.

Not readable? Change text. captcha txt