In the words of Truman Capote, “A conversation is a dialogue, not a monologue. That’s why there are so few good conversations: due to scarcity, two intelligent talkers seldom meet.” Successful marketing companies must keep ideas like this at the forefront of their business model at all times.
Effective marketing strategies and solutions are not devised solely on the whims of the marketing company, nor is it true that the client has all the answers. If that were true, the client would not need strategies from their marketing agency in the first place. Instead, the marketing company needs to listen to the client’s needs and business goals, and after listening, the company can present a range of strategies designed to make the client’s business vision a reality.
Here are a few of the most important reasons why consistent communication and dialogue with clients is critical for the success of marketing companies in Ottawa.
Why Consistent Communication With Clients Is Crucial
Think for a moment about what you value in a company when you are the customer/client, and it is likely that trusted communication is near the top of your list. It is for this reason that we loathe scammers, bad deals and uncommunicative customer service. More broadly, poor communication can give an entire industry a bad name.
To name only one example, poor client communication is a leading citation for bar complaints against lawyers, which no doubt contributes to attorneys being one of the least trusted professions. Viewed through this lens, it is little wonder that attorneys frequently find themselves as the target of jokes from people who view law as an unethical and untrustworthy profession.
Marketing companies avoid this issue by providing consistent, clear and ongoing communication with their clients. Updates on a marketing campaign, tailoring strategies to suit the client’s goals and similar practices are all ways to foster a healthy business/client relationship.
More importantly, an effective marketing company will implement strategies that grow the company’s brand and reputation. However, once the brand grows, new strategies must be developed so the business can adapt and improvise based on its new growth and expanded reach. Simply reapplying an old campaign is a stale tactic that produces business stagnation and needlessly sours what should have been a fruitful long-term relationship.
Similarly, marketing companies must continue to stay in touch, no matter what. If the campaign is going poorly, immediately contact the client to let them know why so corrections and tweaks to the strategy can be made to correct course. When the campaign is going well, let the client know that as well. In business, nothing is guaranteed, and clients know this. Upfront honesty is the recipe for success, and that cuts both ways.
Clients, for their part, must clearly outline their business plans, budgets, resources and strategic goals. Without a clear roadmap, even the greatest marketing companies will be unable to realize the vision. In short, Ottawa businesses and their marketing company must work together to develop cohesive marketing strategies that set both parties up for a successful long-term relationship.
Extensive Marketing prides itself on consistent and reliable communication that helps Ottawa businesses achieve their business visions. Contact our team to learn more about how our communication and reliable marketing services give your Ottawa business the competitive edge it needs.