- Event Manager, Tamarack Ottawa Race Weekend
I have had the pleasure of knowing Pat Whalen for over ten years. Throughout my career, I can’t think of many more people I’ve had a working relationship possessing the experience, knowledge and personal skills Pat does. He’s a proven winner, a first class operator and he and his company would be a valuable addition to any organization.
- Algonquin College Foundation
The Algonquin College Foundation applauds Patrick Whalen for his involvement with the Algonquin College Alumni Association – and the Algonquin College Foundation Alumni Advisory Committee spanning the last 13 years. Patrick has always been a generous alumnus for his alma mater, sharing his time and expertise to give back to Algonquin, whether it was by serving as a Director on the Alumni Association Board or by providing placement opportunities for students, returning as a guest speaker to a Business class or as a mentor for a student. The College proudly nominated him for an Ontario Premier’s Award in 2002 for his success as a business graduate. Patrick is a special Algonquin Ambassador and a community leader in so many ways.
- Chairman and CEO, The Aspire Sport Marketing Group LLC.
Those members of The Aspire Group Family that have had the pleasure of working with Pat Whalen during our partnership at the Ottawa 67's/ OSEG have found him to be the consummate professional. Experienced, smart, good listener and firm decision-maker. We have not always seen eye to eye on every issue but we have always worked to a resolution that is fair and best for both parties. Such qualities of toughness, experience, having his feet on the ground, awareness of the necessary details, good communicator, team player and reasonable partner is, in my 30 + years of experience in this industry, very hard to find. In short, any organization fortunate enough to snag his services through his new Extension Marketing company will have a very skilled and effective executive on their management team. Pat is a consensus builder that gets things done, challenges the status quo and is committed to producing bottom-line results.
- Principal, Stellick Marketing & Communications
The Ottawa 67s marketing group under Patrick’s leadership were a consummately professional organization. The challenge of operating a CHL franchise in a market that includes an existing NHL team cannot be understated. The Ottawa 67s did not just survive, but thrived. This is a credit to Patrick’s group who understood how to segment their marketing and sales offerings in a complementary manner, and offer sports fans and sponsors a viable and credible option to purchasing NHL hockey.
- CEO, Cosmos Sports
In dealing with Pat over many years, he has consistently demonstrated skills as a strong leader, dedicated and committed worker and visionary thinker. He will be an asset to whichever organization makes the prudent decision to use his services.
- President & Managing Partner, Saginaw Spirit Hockey Club
Strong buildings have strong foundations. Strong business teams are no different. Pat Whalen’s keen ability to provide advice and to assist us to decipher our needs as well as giving us direction on how we should prioritize our many duties was instrumental in assisting the Saginaw Spirit to build a strong foundation as we began our franchise. I would recommend working with Pat and any investment that a sports organization would have in doing so, will come back to them in a gusher of revenue and cost saving strategies if they follow his instructions.
- CEO, Soshal Group
Pat Whalen is a rare breed of marketer who truly understands where digital fits into the mix. Through the course of our five-year partnership, he has pushed both myself and Soshal in bold directions while providing the necessary support to execute tangible ideas.
- President, Niagara IceDogs
When we purchased the IceDogs and moved the team to Niagara, we had 84 days until our season commenced and zero knowledge on how to go about setting things up. Pat’s guidance and direction proved to be invaluable to us. His dedication and commitment in educating us on how to run a successful hockey program certainly paved the way for us to be the viable business that we are today.
- President, Ekos Research
Having worked with Pat on several occasions I have found him to be an agile and creative professional with a keen understanding of how to translate research evidence into practical communications advice. I would not hesitate to recommend Pat for anyone seeking a thoughtful and disciplined professional to help with their marketing and communications needs.
- President, Cardel Homes
I have had the pleasure of knowing Pat Whalen for over 25 years. In addition, I had the opportunity to work alongside Pat as well as have been an outside client. Pat epitomizes how a hardworking, loyal, trustworthy, knowledgeable and experienced professional deals with people, business and clients. An expert in sales and marketing, Pat compliments that experience with sound financial and business management, strategic planning and operations. Not afraid to roll up his sleeves, Pat leads by example. He is a true leader who I would recommend to any organization looking to engage him and his Extension Marketing company in any capacity.
- President, Ottawa Sports and Entertainment Group
Pat joined me very early on in my ownership of the 67's it was easily the most significant event to occur in my ownership from a business perspective. Pat was instrumental in improving every aspect of our organization and brought some much needed experience and instincts. We went from worst in the CHL to best thanks to Pat's leadership, energy and some great marketing ideas along the way. If your company has the opportunity to work with Pat and his Extension Marketing team take advantage of it, you won’t regret it.
- Manager, Community Campaign, United Way
As Director of Suite Sales at the Ottawa 67’s for six seasons I worked directly for Pat Whalen and found his dedication to the team to be remarkable. It takes a very special person to do and balance the work he has done over the years in such a passionate industry. As a mentor and supervisor Pat provided some of the best opportunities for growing my skills and some of the best examples of what a supervisor should be. I appreciate that Pat encouraged me to look at problems from a different perspective which has served me well as I continue in my career. Pat’s willingness to help people, to never ask his staff to take on a job he wasn’t prepared to do himself and stay calm and collected in any situation are something not everyone is capable of. Pat’s strong team leadership and his resilience to overcoming any obstacle made my days working at the Ottawa 67's an incredible experience that I will always be thankful for. Pat Whalen has had a profound effect on all the people that he has come into contact with and I am very grateful to be one of those people.
- Director, Corporate Partnerships, Tennis Canada
Throughout my 20+ year career in sports I can wholeheartedly say that he is one of the most dynamic leaders I have ever worked with/for. Pat identifies talent well (many of his hires are with/were with the Senators for 15+ years) and has an innate ability to bring the best out of his staff. His mantra was to enable, empower & encourage team members long before that became the norm in today’s world. His team attitude and coaching style of leadership produced phenomenal results in a challenging time. Pat has been a key mentor in my career and unequivocally a significant factor in laying the foundation for the success I have been able to achieve.
- Managing Partner, Windmill Developments
Our firm has worked with Patrick Whalen for the marketing of our Whitewater Village project. Patrick worked with us to tailor a strategy that would make a strong impact for our marketing dollars with creative applications for delivering our message.
- VP Communications, Ottawa Sports and Entertainment Group
Three key elements to building a successful business are strategy, execution and culture. Having worked with Pat for over 10 years with the Senators, 67’s and OSEG I can attest to the fact that he embraces these principles and uses them to create successful business organizations. Pat helped to build the 67’s into a model franchise by connecting the team to the community with a wide range of successful marketing programs that increased sponsorship and ticket sales revenues. As CMO for OSEG Pat carefully put in place and empowered a sales, marketing and communication organization that is driving high returns. Pat and his company would be a tremendous asset to any business organization interested in expanding its customer base, increasing revenue and driving profits.
- Director, Community Affairs, Bell Canada
Pat Whalen is one of those people who you really want to do business with. A truly great person who also happens to be a savvy businessman with superb instincts on how to achieve the win/win solution.
- Tracey Arnett Realty Ltd.
Having been a proud partner with the Ottawa 67's and working with Pat Whalen I would highly recommend his services to any business that is in need of marketing expertise. Pat and his company will ensure that your marketing strategy is focused, practical, on budget and will help you meet your revenue targets.