In Marketing

Google My Business is a free tool that lets you manage how your business appears on Google Search and Maps. That includes adding your business name, location, and hours; monitoring and replying to customer reviews; adding photos; learning where and how people are searching for you, and more. Aja Frost from Hubspot has some tips on how to make the best of the tools.

If you’re just getting started with local SEO, your Google My Business listing is a great place to focus your early efforts. After all, when people search for a product or service near them, they’re usually very close to making a purchase — one in two people who conduct a local search (think “watch repair near me”) visit a store that day. So it’s important the information about your business that shows up when people search Google is as accurate, complete, and optimized as possible.

Create a Google My Business Listing

  • Step 1: Log into the Google Account you want associated with your business (or create a Google Account if you don’t already have one).
  • Step 2: Go to google.com/business and select “Start now” in the top right-hand corner.
  • Step 3: Enter your business name.
  • Step 4: Enter your business address.
  • Step 5: If you go to your customers’ locations, rather than having them come to you, check the box “I deliver goods and services to my customers.” And if you work out of your house or another address you don’t want publicly shown, Check “Hide my address (it’s not a store) Only show region.” Finally, select your Delivery area.
  • Step 6: Choose your business category. Try to choose the most accurate category possible — you’re essentially telling Google which type of customers should see your business listing.
  • Step 7: Add your business phone number or website.
  • Step 8: Choose a verification option. If you’re not ready to verify your business yet, click “Try a different method” → “Later.”

How to Verify Your Business on Google

There are several ways to verify your GMB listing:

  • By postcard
  • By phone
  • By email
  • Instant verification
  • Bulk verification

Postcard Verification

  • Step 1: If you aren’t already logged into Google My Business, sign in now and choose the business you want to verify. (If you’re already logged in, you’ll be at the verification step.)
  • Step 2: Make sure your business address is correct. Optional: Add a contact name — that’s who the postcard will be addressed to.

How to Verify Your Business on Google

There are several ways to verify your GMB listing:

  • By postcard
  • By phone
  • By email
  • Instant verification
  • Bulk verification

Postcard Verification

  • Step 1: If you aren’t already logged into Google My Business, sign in now and choose the business you want to verify. (If you’re already logged in, you’ll be at the verification step.)
  • Step 2: Make sure your business address is correct. Optional: Add a contact name — that’s who the postcard will be addressed to.

-Aja Frost

To read more tips on how to optimize Google My Business, click here.

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